PDP (Pre, During, Post)

 

 

PRE: What an Athlete is wearing prior to their physical activity is essential in the preparation for optimal performance. This phase will feature comfort and warmth as an athlete prepares for the physical challenge of a workout, game, or performance. 

DURING: Clothing designed to be worn during an athlete's workout to support optimum function. KLEW will feature a variety of clothing pieces to support the functions of various workouts, ranging from compression to flexibility. The clothing worn during a workout, game or performance should be so comfortable and efficient, it feels like an extension of their own skin. 

POST: The post-workout fit designed for the cooldown phase of successful athletic performance. Adrenaline is coming down, muscles are calming, and the recovery stage is begging. PRE and POST become almost siblings in a way, and can be interchangeable depending on the athlete's preference. The post-workout apparel is designed to be an easy and comfortable fit to take an athlete from the locker room to the comfort of their own home, or out on the town to celebrate a win. 

 

PDP is what the foundation of the the company is built on - a line of clothing to support the cycle of an athletes day from start to finish. All future products to come on KLEW apparel will fit into one of the three categories, and some can be interchangeable depending on the athlete and preferences. Every athlete is unique in their own way and can accomplish astonishing goals with the right training and determination - KLEW is here to make those dreams a reality.